1950
Don Francisco “El Güero” Hill creates Jarritos in Mexico City. From the formula to the bottle and logo design, he showcased his extraordinary creative talent.
Fun Fact: The first Jarritos flavor wasn’t tamarind or mandarin...it was coffee!
1955
Jarritos’ flavor lineup is growing strong in Mexico. We are now bottling and distributing four flavors: Mandarin, Tamarind, Lime, and Fruit Punch.
Everyone wants more Jarritos!
1960
By 1960, Jarritos is everywhere! Mexico can’t get enough of our super good flavors. From street carts to backyard fiestas, we are the cool sip in every hand!
Jarritos kicks off La Copa Jarrito de Oro (1957–1963), where top soccer teams like América battle it out for a golden Jarritos trophy.
1970
With Mexico already sipping up the success, Jarritos turns up the fizz, modernizing production and teaming up with bottling partners and advertisers across the country.
These efforts help set the stage for the brand’s eventual international expansion in the decades to come.
1980
Luis Fernández founds Novamex and partners with the Hill family to build the Jarritos brand in the US, alongside Sidral Mundet and Sangría Señorial, serving up real Mexican flavors and winning over taste buds everywhere!
2000
Jarritos continues being all about tradición, sabor, and familia. With growing US demand, Jarritos expands to 12 great-tasting flavors, available in different bottle sizes. Novamex opens 2 bottling plants in northern Mexico to keep up with international supply.
2010
Jarritos dives into street culture, vibing with a new wave of young, diverse fans. We give our look a fresh new twist, drop variety packs, and by 2017, proudly claim the title 'The Official Drink of Tacos.'
Jarritos goes global with Novamex. From Europe to Asia, Australia to the Caribbean, we bring our flavors to 44 countries!
2020
Jarritos becomes a global phenomenon and partners with Nike, Native, La Michoacana, Wolverine, Canel’s, Salud, as well as fashion and beauty brands, to surprise and delight fans with a touch of Mexican culture.
Thanks to your support, Jarritos continues to grow and expand its family of products with Mineragua, Jarritos Zero, Jarriboba, Jarritos Coconut Water, and more to come...
For generations, families have shared our flavors with those they love. Cheers to more joyful moments and unforgettable Super Good memories together.
¡Muchas Gracias!